Building a rock-solid brand for Ayanco General Contractor

SUMMARY

Establishing a definitive
identity and brand that is
clear and memorable.

As a full-service, traditional and decorative concrete contractor specializing in both residential and commercial applications in Toronto, PILOT Brandesign was brought on to position Ayanco General Contractor as a leader in the market.
PROCESS
After a thorough process of research — both visual and typographical, we arrived at several options for a possible mark of identity.
PRODUCT
The final mark of identity features bold, geometric typography with clean and angular lines. The use of primary accent red colour symbolizes the company’s position within the construction industry, while the secondary colour of grey was used to symbolize concrete and the descriptive words ‘General Contractor’
To further complement the identity program, direct mail brochures, business stationery and corporate website were developed to help sell the company’s services to its target market.

CLIENT & PROJECT OVERVIEW

YEAR

2018

LOCATION
Toronto, Ontario, Canada

INDUSTRY
Construction

RESEARCH

Project planning, Strategic planning, Brand positioning, Identity development.

DESIGN

Advertising, copywriting, concept development, corporate identity, branding, signage, Vehicle graphic design and web design and development.

NEW BUSINESS INQUIRY

? 2004 – 2020 PILOT Brandesign Inc. All rights reserved.

NEW BUSINESS INQUIRY

? 2004 – 2020 PILOT Brandesign Inc. All rights reserved.

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